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NorthCove

of the truth, the master-builder of human happiness.


  No one rejects, dislikes, or avoids pleasure itself, because it is pleasure,


  but because those who do not know how to pursue pleasure rationally encounter


  consequences that are extremely painful. Nor again is there anyone who loves


  or pursues or desires to obtain pain of itself, because it is pain, but because


  occasionally circumstances occur in which toil and pain can procure him some


  great pleasure. To take a trivial example, which of us ever undertakes laborious


  physical exercise, except to obtain some advantage from it? But who has any

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